Ux Testing
Shows You Exactly Where Conversions Break
- Test plans tied to conversion goals, not usability scores alone
- Attention heatmaps, gaze plots, and aesthetics reports in every audit
- Moderated and unmoderated sessions with testers matched to your buyer roles
Talk With a UX Testing Expert
Tell us about your goals
Usually responds within 1 business day · No spam, ever
By submitting this form, you agree to our Privacy Policy and Cookie Policy.
Your Traffic Is Fine. Your Experience Is Losing People.
Visitors Arrive, Then Quietly Leave
Analytics tell you the drop-off page. They never tell you why. Without watching real users attempt real tasks, you guess at causes and redesign the wrong thing.
Design Decisions Settled By Opinion
The loudest stakeholder wins the layout debate, and the next redesign starts the argument over again. Evidence from recorded sessions and task-completion data ends the loop and gives your team a defensible reason to ship.
Buying Committees Nobody Tested For
A technical evaluator, a procurement lead, and an executive sponsor read the same page three different ways. Most testing programs recruit one generic persona and miss the person who actually blocks the deal.
A Repeatable Three-Phase Testing Process, Built to Run Again
Objectives and Baseline
We agree on the conversion actions that matter first: demo requests, application starts, portal logins, quote submissions. You get a documented UX test plan, a baseline analytics and funnel review, and a shortlist of the templates and flows worth testing.
Test Design and Tester Recruiting
We write task scripts and screening criteria for each role in your buying committee or user base. You get the task scripts, the screener, and a recruited panel matched to those segments before a single session runs.
Run, Analyze, and Plan Retests
We run moderated and unmoderated task sessions, then layer on attention heatmaps, gaze plots, aesthetics reports, and clickstream review. You get session recordings, a highlight reel, and a findings log where every issue carries a severity score. We translate findings into annotated screens and a ranked backlog your developers and designers can pick up immediately. You also get a retest plan so the same tasks can be measured again after the fixes ship.
Find Out What's Costing You Conversions
What Clients Say
“O8 is definitely an extension of my marketing team.”
“Your knowledge, skill, and flexibility are amazing. You are truly an extension of our marketing team, allowing us to do so much more than we could on our own. We love working with you and look forward to doing so for years to come.”
Leigh Anne Godfrey
Senior Marketing Manager • VITAL WorkLife
“The team at O8 has been instrumental in helping our company elevate our web user experience.”
Leila De la Fuente
Senior Web Marketing Manager • HelpSystems (now Fortra)
Why Organizations Choose O8 for UX Testing
Business Objectives Come First
We start with the conversion action you need to move, then design tests around it. Usability scores support the story. They never replace it.
Findings Connect to Revenue Systems
Our UX work does not stop at a slide deck of design recommendations. We tie findings into your marketing and RevOps systems so the change to the page is measured against the change in pipeline.
Built for Complex Buying Committees
We recruit and script for multiple roles: the evaluator, the influencer, the approver. That is how you find the screen that stalls a deal rather than the button that annoys one persona.
A Full Toolkit, Not One Platform
Attention heatmaps, gaze plots, aesthetics reports, moderated interviews, unmoderated task tests, and funnel analysis all sit in the same engagement. We pick methods to fit the question instead of forcing every question through one tool.
Recommendations You Can Actually Ship
Every recommendation gets scoped against your team's resources and platform. You receive short-term fixes your developers can handle this sprint alongside the larger structural changes worth planning for.
Technical and Regulated Environments
We have run UX and web programs for B2B software, healthcare, senior services, and higher education organizations. Complicated products, cautious stakeholders, and accessibility requirements are familiar territory.
More O8 Services
UX Design
User experience design that turns complex B2B journeys into intuitive conversion paths.
Learn more about UX Design →Conversion Rate Optimization
Improve conversion performance through evidence-led testing and optimization.
Learn more about Conversion Rate Optimization →Web Accessibility
Accessibility work that helps more people use your website.
Learn more about Web Accessibility →UX Testing Questions Buyers Ask Us
UX in testing means evaluating a product, website, or app based on how real people experience it: whether they can finish a task, how long it takes, where they hesitate, and how they feel about the result. It covers usability, clarity, accessibility, and emotional response. Functional testing asks whether a feature works. UX testing asks whether a person can use it without friction.
UX testing evaluates whether users find a product usable, intuitive, and satisfying, and it usually runs with people outside your build team. UAT, or user acceptance testing, confirms that a build meets the documented requirements before release, and it usually runs with internal stakeholders or a client team. UX testing changes the design. UAT approves the delivery.
The five common types are moderated testing, unmoderated testing, remote testing, in-person testing, and guerrilla or hallway testing. Moderated sessions let a researcher probe for reasoning in real time, while unmoderated sessions scale quickly across more participants. Research teams may combine methods when a study calls for both detailed feedback and broader participation.
Yes. Individuals can get paid to participate as test subjects on self-serve research platforms, and paid participation is standard practice in professional research. Researchers may use participation incentives; recruitment and screening depend on the study design and the audience being studied.
Scope drives cost, so we price after an assessment of your current site, analytics, and operating model. The main variables are how many flows and templates you need tested, how many user segments you need represented, how hard those participants are to recruit, whether sessions are moderated, and whether accessibility review is in scope. We scope the smallest test that can answer your business question, then expand only if the findings justify it.
What UX Testing Means for B2B Companies
UX testing is the structured evaluation of how buyers, users, and internal stakeholders actually interact with your website, application, or customer portal. You give real people real tasks, watch where they hesitate, and measure what that hesitation costs you. For organizations with long sales cycles and multi-person buying committees, that evaluation has to reach further than one persona clicking one button.
A technical evaluator, a procurement lead, and an executive sponsor read the same page three different ways. One wants specifications. One wants risk removed. One wants a one-sentence reason to care. UX testing shows you which of them gets stuck, on which screen, and why.
When a B2B Company Needs UX Testing
A company needs UX testing when conversion rates drop, sales cycles stall, or product adoption lags even though traffic and demand look healthy. The common triggers we see:
- Form and application abandonment climbs and nobody can explain the cause
- A redesign or replatform is scheduled and the new templates have never been tested with users
- Sales or support keeps fielding the same question that a page was supposed to answer
- Demo requests hold steady but lead quality falls, which usually means the wrong people are self-selecting in
- A new pricing, packaging, or product page launches without any task-based validation
- Accessibility requirements arrive from procurement, legal, or a public-sector buyer
- Portal or product logins drop off after onboarding, signaling an adoption problem rather than an acquisition problem
What a Good UX Testing Engagement Looks Like
A good engagement starts with clear business objectives, not usability metrics in isolation. Before we recruit a single participant, we define which conversion actions the test has to influence and what the current baseline looks like in your analytics. That single decision separates research that changes a roadmap from research that fills a folder.
- Documented objectives tied to named conversion actions
- Task scripts and screening criteria written per user role
- A mix of qualitative sessions and quantitative task data
- Findings ranked by severity and by effort to fix
- A retest plan so improvements can be proven, not assumed
UX Testing vs. UAT vs. QA Testing
These three get used interchangeably in project meetings, which causes real scheduling problems. They answer different questions and involve different people.
| UX Testing | UAT | QA Testing | |
|---|---|---|---|
| Question answered | Can users complete the task easily and confidently? | Does the build meet the agreed requirements? | Does the code function without defects? |
| Who participates | Representative external users and buyer roles | Client stakeholders and business owners | QA engineers and developers |
| Typical timing | Before design, after prototype, and after launch | Before release sign-off | Throughout development |
| Primary output | Severity-ranked usability findings and design recommendations | Acceptance or rejection against requirements | Bug reports and regression results |
| What it changes | The design and the content | The release decision | The code |
Five Types of Usability Testing We Run
| Type | Best for | What you get |
|---|---|---|
| Moderated | Understanding reasoning behind behavior | Recorded sessions with live follow-up questions |
| Unmoderated | Scaling across segments quickly | Task completion rates plus recorded attempts |
| Remote | Reaching specialized roles in other markets | Screen and voice recordings from real environments |
| In-person | Physical products, kiosks, and sensitive contexts | Observed behavior plus environmental notes |
| Guerrilla or hallway | Fast directional reads on a single screen | Quick first-impression and comprehension feedback |
Our UX Testing Toolkit
We pair behavioral observation with attention and perception analysis so you see both what people did and what they never noticed.
- Attention heatmaps. Show which regions of a page pull focus, which highlights the opportunities to guide users through the flow you want.
- Gaze plots. Identify the specific elements that attract the eye first so you can arrange the page around real focus order.
- Aesthetics reports. Examine color, clarity, and balance to confirm the page reads as credible and organized rather than busy.
- Task-based sessions. Measure completion, time on task, error rate, and the exact point of hesitation.
- Clickstream and funnel review. Connect observed friction to the drop-off already visible in your analytics.
- Accessibility review. Check keyboard navigation, contrast, labeling, and structure against recognized standards.
What You Receive
- A written UX test plan with objectives, segments, and task scripts
- A screened participant panel matched to your user and buyer roles
- Session recordings plus an edited highlight reel for stakeholder buy-in
- A findings log where every issue carries a severity score and an effort estimate
- Annotated screens showing the recommended change in context
- Attention heatmap, gaze plot, and aesthetics reports for key templates
- A prioritized recommendation backlog your designers and developers can start on
- A retest plan that reuses the original tasks so change can be measured
- An executive readout that connects findings to the conversion actions you named at the start
How We Scope and Price UX Testing
We scope after an assessment of your current site, analytics, and operating model, then price against that scope. Pricing is not a fixed package, because the effort shifts substantially with a handful of variables.
- Number of flows and templates. Testing one conversion path costs far less than auditing a full product portal.
- Number of segments. Each distinct role you need represented adds participants, scripts, and analysis.
- Recruiting difficulty. General consumers are easy to reach. Radiologists, IT security buyers, and procurement officers are not.
- Moderated versus unmoderated. Moderated sessions produce deeper reasoning and cost more researcher hours.
- Accessibility scope. Standards-based review adds specialized testing and documentation.
- Implementation. Some clients want the roadmap only. Others want our designers and developers to ship the fixes and retest them.
We will always recommend the smallest test that can credibly answer your business question, then expand only when the findings justify more.
Where UX Testing Fits in Your Growth System
Research that stops at design recommendations leaves money on the table. We connect findings to the systems that generate demand, so a clearer form or a rewritten comparison page shows up in pipeline data rather than only in a usability score.
If your team runs account-based programs, session findings tell you which pages your target accounts actually struggle with, which sharpens the work an Account Based Marketing Agency does on targeting and messaging. Post-event follow-up pages are another frequent culprit, and usability data helps Account Based Event Marketing campaigns convert the attention they paid for. Comprehension problems we surface in testing also feed directly into editorial planning with a B2B Content Marketing Agency so the next asset answers the question users kept stumbling over.
Who We Work With
We have run UX, usability, and web programs for organizations with complicated products and careful stakeholders, including HelpSystems (now Fortra), Ecumen, and Consulting Radiologists. Big-name rigor stays accessible to smaller teams, because we size the engagement to the question rather than to a retainer template.
If you want to know exactly where your experience loses people, start with a conversation. We will look at your analytics, name the flows worth testing first, and tell you what a useful engagement would cover.
O8 Intelligence: Automation does the repeatable research and drafting. An O8 specialist signs off before anything reaches you.
